HALKBANK

Crafting a unique and memorable experience

WHAT WE SERVED

UX RESEARCH
STRATEGY
CONCEPT DESIGN
AEM INTEGRATION
CONTENT CREATION
SEO
MAINTENANCE

CRAFTING A UNIQUE AND MEMORABLE EXPERIENCE

In bringing Halkbank’s new digital presence to life, we set out to highlight product and service offerings within the categories of Personal Banking, SME’s Banking, Corporate Banking, Commercial Banking and Child and Youth Banking. We sought to create a design that would honor the bank’s rich history, while also appealing to an increasingly digital-savvy cohort.

We understood and analysed behaviours and needs of the potential visitors

Halkbank offers a plethora of banking products across Personal, SME's, Corporate, Commercial Banking categories. The mobile-responsive site was optimized to make information easily accessible; presenting content in a way that encourages discovery, interest, consideration, and conversion.

In order to create user journeys conducive to information discovery, we implemented an information architecture strategy that conveyed the product offerings in a clear, digestible manner. In order to present this information in a way that would not cause cognitive overload for users, we curated customized navigation and sub-navigation experience, which presents products based on the clients’ first navigational click.

After implementing an information architecture strategy that would create a clean foundation for content, we then focused on creating dynamic custom design to remain visually engaging and exciting for Halkbank stakeholders. Through purposeful content usage, user-centric navigational choices and the optimization of best-in-class technology; Natal Digital created a digital experience for Halkbank that will serve it for many years to come.

Content management across any channel with Adobe Experience Manager

From content and asset management to digital forms AEM helped teams delivering the right content to users when and where they need it. We ensured that the Bank's content across web and mobile is built efficiently and delivered quickly with our developer team.

SEO strategy

We performed a competitive SEO audit and analytics review before creating a detailed redirection strategy and applying SEO best practices to the Halkbank website. The redirection in particular was a massive undertaking that involved all 500+ pages and was crucial to preserving Halkbank's existing search engine rankings while creating a smooth user experience.