WHAT WE SERVED

• DIGITAL STRATEGY
• BENCHMARK ANALYSIS
• SEO & AEO CONTENT STRATEGY
• UI DESIGN
• FRAMER DEVELOPMENT
• LINKEDIN MANAGEMENT

We carried out a comprehensive digital transformation project for Güneş Lojistik, a company that has been delivering logistics and warehousing services since 1985, to redefine the brand's digital presence. Our work began with an in-depth analysis of the industry and competitors, as well as an evaluation of user expectations, search behaviour and the needs of B2B decision-makers. Based on these insights, we developed a comprehensive digital strategy to reshape the brand's online communication.

Instead of just designing a modern website, we created a digital platform to support the company's growth objectives, with an SEO- and AEO-driven content strategy, a user-centric experience and future-ready, AI-search-optimised infrastructure.

A research-driven digital strategy

The project began with a detailed analysis of competitors' digital presence, content strategies and user experiences within the logistics industry. Using these insights, we completely redesigned Güneş Lojistik's digital communications, information architecture and user journey.

The result is a digital experience in which visitors can quickly access the services they need via a sector-specific information architecture and an interface designed to inspire confidence at every stage.

SEO and AEO-focused content architecture

We believe that achieving digital visibility in the logistics industry requires a combination of strong design and a well-structured content strategy.

Using this approach, we have created SEO-focused content tailored to the industries that Güneş Lojistik serves, including the chemical, paint, raw materials, automotive, plastics, construction and industrial products and lubricants sectors. While restructuring the service pages according to search engine best practices, we also incorporated an AEO (Answer Engine Optimisation) strategy to make the content easily understandable and accessible to AI-powered search engines.

Digital solutions designed to drive business results

Our website is not just a corporate showcase; it is a conversion-focused platform where prospective customers and business partners can easily take action.

To support this, we developed the 'Request a Quote' form, which enables visitors to submit quote requests and initiate contact with Güneş Lojistik in seconds.

On the Careers page, we have gone beyond the traditional job application process to address a key operational need within the logistics industry. Recognising that many drivers use their own vehicles, we created a dedicated 'Vehicle Partnership Application' form to allow Güneş Lojistik to efficiently connect with new transportation partners via the website.

LinkedIn: The right platform for B2B communication

Our competitor analysis revealed that Güneş Lojistik's digital communication should extend beyond its corporate website.

In order to increase brand awareness, strengthen industry communication and engage directly with B2B decision-makers, we have positioned LinkedIn as one of the brand's primary communication channels. As part of the project, we also established the foundations of their LinkedIn presence and content communication strategy.

Where strategy, design, and technology come together

At Natal Digital, we deliver every stage of the project, from competitor analysis and digital strategy development to SEO- and AEO-focused content creation, UX/UI design, creative design, Framer development and software implementation, as well as conversion-focused user flows and B2B communication strategy.

The result is a powerful digital platform that showcases Güneş Lojistik's 40+ years of industry expertise online, builds trust with prospective customers, increases search visibility and creates new business opportunities.